Author | Winter Mendelson
Below is the manifesto of New York based UPNY, a clothing line that prides itself on a minimalist aesthetic and the classic square collar. As a brand it is “interested in redefining the human body through the relationship of forms and shapes.” In celebration of their release party tonight I was able to discuss with founder Allen Feldman the inspiration behind this creative endeavor that officially launched in 2011.
Thursday, January 29th
City Bird Gallery
191 Henry Street, LES, NYC
8pm-2am
Please RSVP for tonight’s discount release party to [email protected]. Black or white attire only.
When did you launch UPNY? How do you personally describe the brand and the mission?
I launched UPNY in 2011 as a t-shirt brand. It has since turned towards design as fashion has become an outlet of communication when I can’t find the right words to express myself. UPNY’s mission is to unlock the energy instilled in all of us by working with forms that reshape the body, making the masculine, feminine and the feminine, masculine.
UPNY features an iconic square collar in the S/S ’15 collection. What is your inspiration behind this?
People used to tell me how to dress and what to say. Fortunately I never listened. The collar squared is inspired by these experiences.
How would you describe your personal style? Does UPNY reflect that?
#aggressiveelegance. Yes.
Where did you learn fashion design? What inspired you to begin?
I don’t have a formal fashion education. I worked for a fashion house a couple summers with designers who took me under their wing. I knew I could do it better so I did.
I love your photography and creative direction. Do you work with other artists?
Thank You 🙂 Yes! I work alongside Kubiat Nnamdie, Chris Mendoza, Ian Heath, Sarah Wang, Shaina Yang and all the artist that work out of the Con Artist Collective in the LES.
Where do you go for inspiration (blogs/magazines/events/etc)?
Hedi Slimane’s Diary. Sometimes I’ll listen to Blood Orange or London Grammar.
If you could collaborate with any designer in the world who would it be?
Shane Oliver.
Where do you see UPNY in 5 years?
Everywhere. The collar squared will be a staple in everyone’s wardrobe alongside the v-neck and the crew neck.
What advice can you give to someone looking to launch a fashion brand?
Listen a lot but don’t listen at all. Break all the rules.
Details for tonight’s event below:
